In this Cookie Policy we will provide you with detailed information on how Balaji Advertising (hereinafter – the
"we" or "our"), shall undertake to ensure the security of personal information and the protection of rights of the
visitors and users of the websites (hereinafter – the "Visitors", "You") while you use our websites including but not
limited to (hereinafter – the "Site") and the content on it.
1. What is a cookie?
A cookie is a small file placed onto your device that enables our Site features and functionality. For example,
cookies can enable us to identify your device and secure your access to the Site. Cookies also allow the Site to
remember information about your browsing on the Site for a while and to recognize you the next time you visit the
Site. All this allows us to give you the opportunity to use the Site comfortably and to make the Site even more user-
2. Why do we use cookies?
We use cookies for the following main purposes:
 To ensure efficient and safe functioning of the Site. We use cookies to enable and support our security
features, and to help us detect malicious activity on our Site.
 To understand, improve, and research products, features, and services, including when you access our Site
from other websites or devices such as your computer or your mobile device.
 To recognize the returning visitors of the Site. Cookies help us show you the right information and
personalize your experience. Cookies also help avoiding re-registration or re-filling of the information by
you each time you visit the Site.
 To analyze your habits so that the functioning of the Site would be convenient, efficient and would conform
to your needs and expectations.
 To measure the flows of the information and data being sent to our Site. We use the cookies for
accumulation of statistical data about the number of users of the Site and their use of the Site.
 For targeting and advertising. By using the cookies we may collect information so that only relevant content
is displayed for the browser by creating different target groups. We may use cookies to show you relevant
advertising both on and off our Site.
3. What cookies do we use?
Each time you visit our Site, the long-term (persistent) cookies may be created, which stay in your browser after you
sign-up and will be read by us when you return to our Site and not deleted after you finish browsing our Site, and the
short-term (session) cookies, which expire or are deleted after you finish browsing our Site (i.e. they usually last
during the current visit to our Site or browsing session).
Cookies used by the Company:
 Strictly required or necessary cookies. These cookies are required for the operation of our Site. They include,
for example, cookies that enable storage of information filled by you during the browsing session, enable
you to log into secure areas of our Site. Without these cookies operation of the Site would be impossible or
its functioning may be severely affected.
 Preferences cookies. These improve the functional performance of our Site and make it easier for you to use.
These cookies remember the settings selected by the Visitors (for example, the settings of language or
currency). With the use of these cookies, the Visitors may avoid the changes of settings during each visit of
the Site. These cookies also remember changes made by you in the Site (for example, in case you leave
comment on the Site). These cookies do not track your behavior in other websites.
 Analytics and Statistics. These cookies show us if the Visitor has visited our Site before. The analytic
cookies allow us to recognize and count the number of users of our website and see how such users navigate
through our Site. We also use cookies to understand, improve, and research products, features, and services.

For instance, analytical cookies may show us, which websites are visited more frequently, help us to record
dysfunctionalities of the Site, etc.
 Marketing and Retargeting. These cookies are usually set by our marketing and advertising partners. They
may be used by them to build a profile of your interest and later show you relevant ads. If you do not allow
these cookies you will not experience targeted ads for your interests.

Third-party cookies:
 Advertising cookies – some ads you can see on our Site might be provided by other legal entities. Some of
these entities use their own cookies by analyzing how many people have seen the specific advertisement or
how many people have seen it more than once. The companies creating such cookies apply the policies
prepared by themselves and we have no influence on the creation or storage of such cookies. We recommend
you take a separate interest in the Privacy Policy or the Cookie Policy of those companies, which will be
placed on their websites.
 Other third-party cookies – in some web pages of our Site, the other entities (for example, social networks)
may also use their own anonymous cookies designed so that the programs or applications developed by them
would suit your needs. Due to the specific features of the functioning of the cookies, our Site does not have
access to the information transmitted by these cookies, likewise other entities do not have access to the
information collected by the cookies set by us.
 We use Google Analytics, a web analysis service provided by Google, Inc (hereinafter referred to as
"Google"). The information collected by Google Analytics is transmitted to and stored with Google. Google
may transmit the information collected by Google Analytics to the third parties as required by the law or
when those third parties process the information in the name of Google. We recommend consulting the
Google Privacy and Cookies Policy on a separate and regular basis.
4. How to refuse or block cookies?
Many web browsers are set so that they would automatically accept all cookies.
You may refuse and make a preference which cookies you allow by choosing it in our Cookie Consent Banner. Also
all the cookies will be set if you accept all by clicking "Accept All" on our Cookie Consent Banner.
The Visitors may, at their discretion, manage, block or delete cookies, if the settings of their browser or device
enable them to do so. Nevertheless, if you refuse or block the cookies or other similar technologies, some functions
of the Site may be inaccessible to you or they may operate not properly.
We draw your attention that necessary cookies are critical for functioning of our Site, and in case of your objections,
some features of the Site may not work or may not work properly.
You may require that we delete all the data about you, as collected and processed with the help of the cookies, by
contacting to the email address
You can opt out of Google Analytics without affecting how you visit our Site. For more information on opting out of
being tracked by Google Analytics across all websites you use, visit this Google page:
You may find more information about how to delete cookies, as well as the other useful information related to the
use of the cookies, on the website
5. Do we update Cookie Policy?
This Cookie Policy may be updated by us from time to time. We will inform you about the updates, by providing the
new version of the Cookie Policy. For this reason, we recommend you periodically visit our Site, where you will

always find the latest version of this Cookie Policy. This Cookie Policy shall be applied from the date of
announcement of it on the Site.